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Group Seflie

Organisational Culture

emotional Culture, employee, Customer and Stakeholder experience

use the 'f word' at work

...feelings

What is Emotional Culture (EQ)?

Emotional Culture (EQ) is the overall culture your team fosters and encourages.

This is built from your shared values, norms and assumptions that influence the behaviours, actions and feelings you portray as a team. 

A strong emotional culture, will make your team mates feel valued, part of an established community, and it can be an influential driver in;
  • productivity,
  • motivation,
  • attitude,
  • retention, and
  • communication.

Whether you want your team to feel safe and protected, or challenged and excited will control what your emotional culture looks like - so you need to look at the outcomes you expect as well as the way you want to outwardly appear.
 
Until, you as a team, sit down and discuss the expectations you have about this, it will be a struggle to build an emotionally healthy team environment.
 
Our goal is to sit down to a structured face-to-face discussion about workplace culture, emotions and experience in a logical and methodical manner - removing stigma that can come from conversations of this nature, by making it fun, engaging and conversational.

We deliver this all by asking a simple question - 'How do you want to feel?'

Focused on these 4 areas:
 
  • ​Employee Experience (EX)
  • Customer Experience (CX)
  • Stakeholder Experience (SX)
  • Strategic Planning to embed
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EX | Employee Experience

We work with leaders to shape cultures where people feel safe, valued, and able to perform.
Expect shared language, clear expectations, and everyday practices that support engagement, wellbeing, and accountability. We help teams understand how emotions influence performance, decision-making, and collaboration.
The result is a more connected, resilient workforce that can sustain high performance.
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CX | Customer Experience

We help organisations intentionally design how customers feel at key moments that matter.
Expect practical tools to map emotions, align service behaviours, and create consistent, human-centred experiences that drive loyalty and trust. This work goes beyond journey mapping to focus on emotional impact and behavioural follow-through. Customers experience clarity, care, and consistency rather than confusion or friction.

SX | Stakeholder Experience

We support organisations to understand and manage the emotional experience of partners, boards, volunteers, and communities.
Expect clarity, alignment, and stronger relationships across complex stakeholder ecosystems.
We help leaders anticipate expectations, tensions, and moments of influence.
This leads to trust-based relationships and fewer surprises when decisions need to be made

Strategic Planning to Embed

We embed CX, EX, and SX into strategy through simple, repeatable planning processes that turn insight into action and sustain change. This includes clear priorities, ownership, and practical measures of progress.
Strategy becomes something people can see, feel, and act on, not a document that sits on a shelf.
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What is involved in the Emotional Culture, Employee Experience or Customer Experience process?
 
  • Firstly, we connect with you to discuss about the outcomes you are trying to achieve.
     
  • We conduct workshops and discussions with your team to get some data and some outputs to anchor next steps.
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  • You receive our recommendations for the best process to achieve these.​
     
  • Normally a good starting point is a 2-3 hour Emotional Culture Workshops as a group to give you the tools for a 5 month self-driven programme.
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