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About CliftonStrengths®

CliftonStrengths® (previously known as StrengthsFinder®) is a tool developed by Gallup to identify an individual’s “Themes of Talent”.

In the early 1950s Donald Clifton began a study to determine the most natural thoughts, feelings and behaviours of “the best of the best”.


He quickly discovered that our talents do more than make us unique individuals. Our greatest talents also serve as our best opportunities for excellence and success when they are intentionally leveraged.


Sure, skills are important, and knowledge is vital but Strengths requires something more important and powerful than skill and knowledge combined - Talent.


Once we discover the talents in individuals we begin to recognise where investing time and energy, skills and knowledge are best placed to develop that talent into a Strength.


A Strength delivers a consistent near-perfect outcome. When individuals get to do what they do best, they are not only more efficient, but their engagement increases which has a positive impact on the quality of their work.


By discovering their talents and creating opportunities for them to understand their most natural thoughts, feelings and behaviours, we also discover ways to understand their unique contribution and greatest potential for success.


“The real tragedy of life is not that each person doesn’t have enough strengths, it's that we fail to use the ones we have.”

– Benjamin Franklin

An employee that is satisfied and happy with the company is more motivated with provided products/services, which helps serve customers with more information and enthusiasm.
According to Gallup, companies that have happier employees show 147% higher earnings per share than their competitors.

Why should you consider CliftonStrengths in your organisation?
  • 25 million people from around the world have used CliftonStrengths® to discover their personal strengths.

  • 1 in 33 Million chance of meeting another person with the  same Top 5  CliftonStrengths in the same order.

  • 1 in 278,000chance of meeting someone with the same Top 5 in a different order.

  • 6 x increased engagement levels for people who focus on their strengths every day, and the amount they are measurably more productive.

  • 3 x more likely to say they have an excellent quality of life, compared with staff from a workplace that focuses on failings or knowledge gaps.

  • 48 The number of countries this tool is developed and used in.

  • 40 years+ research and development has gone into the study of “what’s right” with people. Gallup has been collecting data and studying people since 1935.


7% - 23%

Higher employee



10% - 19%

Increased Sales 



8% - 18%

Increased Employee Performance


14% - 29%

Increased Overall

Business Profit

Read the Most Recent Technical Review of the CliftonStrengths Assessment

Researchers routinely subject the CliftonStrengths assessment to psychometric examinations.

The most recent summary of reliability and validity evidence appears in Gallup's technical report, which includes:

  • the purpose and application of the assessment

  • an explanation of the assessment scoring

  • details about the development of the assessment

  • an overview of assessment administration and feedback

  • research on the reliability and validity of the assessment

  • data on the utility of strengths-based development intervention

Click here to download

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